Bharat Sanjeevani

80% of small and marginal farmers in India rely on livestock as a primary source of income. The distribution of livestock is more equitable than land and one third of the population below the poverty line constitutes of landless, small and marginal farmers. Hence, livestock is their lifeline.

‘Bharat Sanjeevani’ is a one-of-its-kind initiative which provides doorstep veterinary care services in Jharkhand and Madhya Pradesh. It addresses the key challenges of the farmers like transportation to the point of care, lack of quality care, medicines and high livestock disease occurrence which eventually leads to high expenses. The initiative addresses all these challenges and reduces the financial burden of the farmer on account of livestock care. The technology-driven services ensure that the farmer receives quality care and free essential medicines for his livestock. All the livestock needs like illness treatment, emergency care and vaccination are taken care of and addressed as part of the project.

80% of small and marginal farmers in India rely on Livestock as a primary source of income. The distribution of livestock is more equitable than land and one third of the population below the poverty line constitutes of landless, small & marginal farmers. Livestock is hence the lifeline of people living in rural India.

BFIL CSR Project in Rajasthan

1962 Toll free number launched in Rajasthan for Livestock support.

As part of the organisation’s CSR initiative, BFIL and IndusInd Bank have signed an MoU with the Department of Animal Husbandry, Government of Rajasthan, to support the 1962-Mobile Veterinary Unit (MVU) under the ESVHD scheme.
The establishment of the centralised state level call center at Jaipur will be synergised with the door-step delivery of veterinary services. By dialling the toll-free number - 1962 the livestock farmers can connect with veterinary experts and BFIL supports the establishment and operations of the 1962 State-Level Call Center, which handles veterinary treatment requests across Rajasthan. The project will cover livestock in more than 45,000 villages in all the blocks of Rajasthan by deploying 536 Mobile Veterinary Units (MVUs).

1962 Toll Free launch event in Jaipur

1962- MVU Rajasthan Chatbot

Launched on 22nd April 2025, the 1962-MVU Rajasthan Chatbot is a first-of-its-kind initiative in India’s Animal Husbandry sector. To further strengthen the program, BFIL and IndusInd Bank under their CSR mandate, in partnership with the Department of Animal Husbandry, Government of Rajasthan, launched the chatbot that offers free video, audio, and text-based teleconsultation services to livestock owners.

This innovative platform connects users directly with veterinary experts and offers real-time guidance on:

Vaccination protocols
Disease identification
Nutritional management
Breeding practices

Designed especially for underserved and remote areas, the chatbot aims to enhance livestock health, improve productivity, and reduce costs for farmers.

Access the chatbot on WhatsApp by scanning the QR code below:
(or)
Click here